Djarum is the Largest Dollar Volume Filtered Cigar in Convenience.¹
Highest female base at 29% vs 20% for the cigar category.²
Consumers are not as responsive to a change in price in Djarum than they are to other cigar brands.
Djarum’s basket size is 155% greater than the average cigar basket in total convenience, $20.26 vs $7.96.³
Loyal customers will return to your store for Djarum.
Attracts and meets needs of a highly desired consumer demographic that spends across multiple premium categories.
Affluent consumers have greater disposable income and purchasing power.
Consumers are not as price driven. Premium price point, not a race to the bottom brand.
¹ Nielsen AOD Total US Convenience 2/23/19
² Nielsen AAU consumer Study- 2015
³ Nielsen Household Panel; 52 Wks Ending 7/2/16
Ask your Kretek sales representative for a password to be able to gain access to Djarum’s official assets page. There, you’ll be able to download Djarum’s official logos, product images and other assets.
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